- High Volume Web Traffic – If you have a website that
drives large volume of traffic, you should have a dedicated IP
which can help maintain and increase your site loading speed
and eliminate any changes that your site crashes anytime due to
heavy traffic.
- SSL Certificates & Security – If you have an online
store and you allow customers make purchases using their credit
cards, you have to install an SSL certificate. You need to have
a dedicated IP if you were to get a security certificate.
- Protection from other site activities – Having a
dedicated IP means not sharing the server with other accounts
(websites). Therefore, you do not have to worry about other
websites running unscrupulous scripts and putting the entire
server at risk.
- To boost your search engine rankings – Google gives
more importance to websites with dedicated IP addresses.
Especially, compared to shared IP, your dedicated IP is more
likely to achieve better PageRank.
- Extending Hosting Functionality – There are many
functions that can be enabled only on dedicated IP and not on
shared IP, such as Anonymous FTP which allows you to use FTP
programs for accessing files from your site.
- Business Identity – A dedicated IP also helps build
your customers’ and prospects’ confidence in your business.
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There are many advantages of having a dedicated IP rather than
relying on a relatively cheaper shared IP option. The major benefits
are explained as following: More Stability
Among all other benefits, the most important is that Dedicated IP
helps provide more stability. The problem with shared IP lies in
their very concept – sharing a single IP address on the web for
different websites has its own set of stability and security issues.
If any of the other websites on the same address are blacklisted for
spamming activity, it will have a direct impact on your own website.
On the other hand, having a dedicated address means that the
activities of other sites are not going to affect your online
presence or reputation.
Businesses are constantly engaged in online marketing efforts where
they are sending out emails and running other marketing campaigns.
If your site is on a shared server, there is a very good chance that
your site could be harmed by your IP-sharing “partners”. If any of
those sites is banned or classified as spammers, your site could
also get affected. This is a more common issue than most webmasters
think, and most of the time they are unable to find the reason why
their accounts may have been affected.
SEO Benefits
Ranking higher on search engines is increasingly becoming difficult.
You have to use only ethical and allowed SEO strategies. Search
engines like Google will use your IP address to tell where your site
is hosted. This is a crucial factor used in ranking your site within
your target market. If you are hosting your site on a shared hosting
plan, there are enhanced security threats and Google will usually
discriminate against your site when it comes to ranking you.
Security is also a major factor for search engines to rank your
site.
Less Downtime
Each time your IP address refreshes you run the risk of downtime
from the server. While this is usually only for a very short time,
it can wreak havoc on your gaming. Having a static address
eliminates this risk.
Having your own Private SSL Certificate
Secure e-commerce websites need SSL certificates for accepting
credit cards online. Web hosts usually offer a shared SSL
certificate where clients can share the Web host’s SSL.
Anonymous FTP
It means that anyone using the FTP software can access files in a
special directory of your site. It’s called Anonymous FTP because
the user name used to access is “anonymous.” Many Web hosting
providers require a static IP for the anonymous FTP function to work
properly.
You want to access your website by FTP or Web browser even when the
domain name is inaccessible, such as domain name propagation
periods.
Remote Access
With a static IP address you can access your PC no matter where you
are in the world. Using programs such as Remote Administrator and PC
Anywhere you can log into your work or home PC no matter where you
are. Although you can set the connection up regardless of what type
of IP address you have, you need a fixed address to maintain it
otherwise the program will no longer be able to find your computer
when your PC refreshes its dynamic address.
Running an FTP server
File Transfer Protocol (FTP) is an efficient and reliable way to
transfer data from one computer to another. Again, specific software
must be installed in order for you to set up an FTP site, but this
is easy to do and free software is available. You might want to use
an FTP site to share files, such as pictures, with your friends, or
you might use it to enhance your organisation. Either way, once
you’ve set up the site, clients, partners or friends just need to
log in to access, edit or upload files. |
